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TAB OOH Ratings eLearning

Syllabus

OOH Professional Training Series: Audience Measurement    
  • Welcome
  • The Role of Out of Home Ratings
  • Key Components of the Measurement System
  • Other Media Measurement
  • TAB Research Methodology
  • Summary and Final Assessment
OOH Professional Training Series: Introduction to Ratings    
  • Welcome
  • Defining the Population
  • Key Ratings Metrics
  • Using Cost Metrics
  • Summary and Final Assessment

 

 

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