(a) To provide audience measurements for out of home media.
(b) To establish standard practices for the measurement of audiences for out of home media to the extent that the practices to be used for such measurement are technically valid and financially feasible.
(c) To collect, supervise, and establish practices for the collection, recording, authentication and verification of traffic and other data related to the measurement of audiences for out of home media.
(d) To distribute audience measurement and other relevant data to TAB members and others for the purpose of planning, selling and buying out of home media.
(e) To efficiently and effectively expand and enhance the audience measurement system.
(f) To support the implementation of the audience measurement system through training, communication, interfacing with application providers, and other activities that ensure the successful use of the audience measurement system.
(g) To perform such other acts and services that will further the interests of advertisers, advertising agencies, and out of home organizations and all others interested in information about the out of home media industry.