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TAB Out of Home Ratings Sales Case Study Contest Booklet

This booklet accompanied the TAB Out of Home Ratings Sales Case Study Contest Workshop held at the 2012 TAB | OAAA Conference & Marketing Expo.  This was a workshop moderated by Tommy Teepell, CMO, Lamar Advertising Company and featured a panel of contest winners and judges from our Sales Case Study Contest held earlier this year.  All five of the winners' case studies are outlined in this booklet.

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Strategic Media Planning with Out of Home Ratings Workbook

This workbook accompanied the Strategic Media Planning with Out of Home Ratings Workshop held at the 2012 TAB | OAAA Conference & Marketing Expo.  This was a workshop moderated by Steve Singer and featured a panel of media planners.  This workbook begins by illustrating how general planning leads into the overall advertising process. It also focuses on specific transitional steps that will help you migrate to the successful use of ratings in your day to day business practices.

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