TAB/OAAA’s The BIG Picture Conference – Highlights


Are you ready to take in The BIG Pic­ture? No, we’re not talking about the latest Hollywood blockbuster. We are talking about the 2016 TAB/OAAA Out of Home Media Conference & Expo hosted April 18-20 at the legendary Boca Raton Resort & Club in Boca Raton, FL.


This year’s theme, “The BIG Picture,” is an exploration of the vital role that out of home (OOH) plays in the cross-platform advertising landscape.

We will start at the top, examining how campaigns are planned and budgets are allocated across media channels. We will discuss the role that OOH plays in an integrated, strategic campaign, and examine the succ...

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