TAB Out of Home Ratings are standardized, quantitative and reliable, providing exhaustive demographic information across the country. Now that TAB Ratings has been unanimously voted the official currency for out of home measurement, an increasing number of media thought leaders are endorsing the system's efficacy.

At the heart of this confidence is the breadth and depth of what we report. For example:

››  Number of DMAs covered 205
››  Number of CBSAs covered 950
››  Number of Posters/Junior Posters and Bulletins 287,000+
››  Number of Transit Shelters, Phone Kiosks, Urban and Digital Urban Panels 50,000+

There's lots of progress and innovation happening in the out of home industry, including audience measurement. Now, more than ever, you can discover how TAB can help with your out of home planning and buying - nationally, regionally and locally.

A great place to start is our Market Locator. It will help you identify inventory by DMA or CBSA, by out of home type, with links to our media partners selling the inventory.



At the end of last year, longtime TAB President & CEO Joe Philport retired and the subsequent leadership transition provided TAB with a valuable opportunity to address the changing needs of the OOH industry in a new media landscape. The TAB Board of Directors selected Sequent Partners to facilitate a strategic review of industry measurement needs. A TAB Leaders Taskforce was then convened to set the course for an enriched measurement system, as well as a new leadership plan.

In January, TAB issued an RFP inviting research, data, and software providers to work with TAB in developing the next generation of research capabilities for the OOH industry. Nearly 60 leading-edge firms were involved in the RFP process, showing the latest solutions in the marketplace. Subsequently, TAB recruited an Evaluation Committee made up of researchers and data experts to review each proposal and make recommendations to the TAB Leaders Taskforce.

There are three key findings as outlined -

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