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HIGHLIGHTS

The out of home industry has taken radical steps to set itself apart from other media. Today, we are surrounded by new opportunities: opportunities for advertisers to boost the value of their media mix; opportunities for buyers to optimize their buys in ways never before possible; and opportunities for sellers to capture ad share from other major media.

The TAB|OAAA 2012 Conference & Marketing Expo is your opportunity to catch the wave—bringing you the best education, inspiration and technology that the out of home industry has to offer.

The Marketing Expo

Registration and the Marketing Expo open Monday afternoon, April 30 at 2:00 PM in the Glimmer Ballroom.
Registration is sponsored by Arbitron Outdoor.

The Marketing Expo is open until 6:00 PM Monday, from 7:00 AM until 8:00 PM (all day) Tuesday, and Wednesday morning from 7:00 AM – 8:00 AM. This is where innovation makes waves—more than 50 media, technology, and other suppliers demonstrate what's new in out of home. If you have a product you want to sell, the Marketing Expo is the perfect place to interact with key industry decision makers. This is also the place for conference breakfasts, Tuesday lunch and Tuesday night's cocktail reception.

Welcome Reception

Monday night, CATCH THE WAVE at our welcome reception on the Ocean Lawn surrounded by the Fontainebleau’s striking design, next to the sea and under the stars. The welcome reception is sponsored by Vector Media.

Charles Miller

David Penski

Nancy Fletcher

Laura Desmond

Avi Steiner	Peggy Conlon	Roberto Orci

General Sessions, Forums & Workshops

Tuesday morning, May 1, join conference co-hosts Charles B. Miller, Chief Executive Officer, Burkhart Advertising and Dave Penski, President, Zenith Media, in the Fontaine Ballroom for a General Session packed with industry insights led by emcee David Pogue, Technology Columnist for The New York Times, and featuring:

• Nancy Fletcher, President & CEO, Outdoor Advertising Association of America
  Positioning Out of Home
• Laura Desmond, Global Chief Executive Officer, Starcom MediaVest Group
• Avi Steiner, Exec. Director & Sr. High Yield Analyst, Media, JP Morgan Chase
• Peggy Conlon, President & CEO, The Advertising Council, presenting the Silver Bell Award
• Roberto Orci, Chief Executive Officer, Acento Advertising
• Crispin Porter + Bogusky Group
• The results of the TAB Out of Home Ratings Sales Case Study Contest

Lunch in the Marketing Expo

At lunchtime, head upstairs to the Marketing Expo in the Glimmer Ballroom for lunch sponsored by SecurityPoint Media.

Advertiser/Agency Forum

Tuesday afternoon, begins with a closed-door Advertiser/Agency Forum from 2:00 PM – 4:00 PM. Hosted by Andrea MacDonald, President & CEO, MacDonald Media and facilitated by Joe DePreta, Marketing Executive, Launchpad, this is a roundtable discussion for advertisers, advertising agencies and out of home specialists focusing on issues relevant to the client side of the business. This forum is a great opportunity for client/agency attendees to learn what’s changing in out of home in a comfortable, peer-group setting.

Jeff Casper

Jon Yokogawa

Karla Krüger

Robert V. Wingo

Larry Barditch

Tuesday afternoon there is a Multicultural Forum moderated by Claudia B. Damas, Director, Miami, Kinetic Worldwide. Roberto Orci, Chief Executive Officer, Acento Advertising delivers the Keynote: Diversity. Jeff Casper, VP, Director, Audit Operations & Research, TAB, takes over with understanding EYES ON Ratings and how to use them to target multicultural audiences. Laura Hernandez, SVP, Multicultural, Carat USA, moderates an Agency Panel with panelists Karla Krüger, Group Account Director, Casanova Pendrill; Robert V. Wingo, President & CEO, Sanders\Wingo; and Jon Yokogawa, VP, Consumer Engagement, interTrend Communications. Larry Barditch, Director, Digital Sales & Marketing, Warren Henry Automotive Group offers An Advertiser's Insights.

There is also a Workshop Tuesday afternoon focusing on the new out of home ratings system and features the results of the TAB Out of Home Ratings Sales Case Study Contest. Tommy Teepell, Chief Marketing Officer, Lamar Advertising Company, moderates and is joined by panelists: Keith Austin, Senior Account Executive, Lamar Advertising Company; Winnie Chin, VP, Activation Director, MediaVest; Dixie I. Hicks, Account Executive, CBS Outdoor; Lindsay M. Wilbeck, Account Executive, Clear Channel Outdoor; and Robin Yablonski, Director, Strategic Development, Kinetic Worldwide. They focus on the winning stories and why they won. This workshop runs from 2:00 PM - 2:55 PM and at three o'clock, it repeats.

Charles E. Cook

Moira Davis

Andrea MacDonald

Patti Foley

Wednesday morning, May 2, conference co-hosts Charles B. Miller and Dave Penski take over the emcee duties and kick off the General Session, welcoming Charles E. “Charlie” Cook, Jr., Editor & Publisher, The Cook Political Report, who is, “the man who knows more about everything political than anyone else.” (Washingtonian Magazine)

The session also features advertiser presentations including:

• Moira Davis, VP, Marketing, ESPN
• Chinissa S. White, Director, Communications Platforms, Walmart
• Andrea MacDonald, Chief Executive Officer, MacDonald Media
  Advertiser/Agency Forum Digest
• Patti Foley, Director, Marketing Communications & Services, Jack in the Box

Joseph C. Philport

Neil Eddleston

David Shiffman

Rocky Sisson

Jim Spaeth

There is a Metrics Panel moderated by Joseph C. Philport, President & CEO, TAB, with panelists Neil Eddleston, Managing Director, JCDecaux OneWorld; David Shiffman, SVP, Research, MediaVest USA; Rocky Sisson, Chief Revenue Officer, Clear Channel Outdoor; and Jim Spaeth, Chief Executive Officer, Media Behavior Institute. Results of the new USA TouchPoints research are released and discussed.

Donald R. Allman

Jean-Luc Decaux

Wally Kelly

David Payne

Sean Reilly

The General Session closes with a Principals Panel moderated by David Payne, Chief Executive Officer, Kinetic Americas. Payne is joined by out of home company leaders including Donald R. Allman, President & CEO, Titan Worldwide; Jean-Luc Decaux, Co-Chief Executive Officer, JCDecaux, NA; Wally Kelly, President & CEO, CBS Outdoor Americas; and Sean Reilly, Chief Executive Officer, Lamar Advertising Company.

Marta Kagan	Tim Fuhriman	Ryan Laul	Jeremy Lockhorn	Stephen Randall

Ian Dallimore

Dan Levi

Alvaro Muir

Mike Norton

Wednesday afternoon starts with a Forum exploring Social Media, moderated by Ian Dallimore, Digital Out of Home Strategist, Lamar Advertising Company. Marta Kagan, Director, Brand & Buzz, HubSpot, delivers the Keynote: Connecting. A Technology Panel is moderated by Tim Fuhriman, SVP, Digital Product Management, Clear Channel Outdoor, with panelists: Ryan Laul, Director, [d] theory; Jeremy Lockhorn, VP, Emerging Media, Razorfish; and Stephen Randall, Chief Executive Officer, LocaModa. Standards & Practices are discussed by Ian Dallimore, Digital Out of Home Strategist, Lamar Advertising Company; Dan Levi, SVP, Digital Media & Strategic Partnerships, Zoom Media & Marketing; Alvaro Muir, VP, Digital Media, CBS Outdoor; and Mike Norton, Executive Vice President, Norton Outdoor Advertising.

In a Wednesday afternoon Workshop Alice K. Sylvester, Chief Operating Officer, Media Behavior Institute, reviews the new USA TouchPoints research in-depth.

A second Wednesday afternoon workshop moderated by Steve Singer, Founder & President, The Singer Group, examines proper use of new metrics in Strategic Planning with TAB Out of Home Ratings, and reviews specific guidelines. Panelists include Jill Nickerson, VP, Director, Out of Home, Horizon Media; Damon Peirson, EVP, Group Director, Out of Home Service, Zenith Media; Eric Pisick, SVP, Managing Director, Zenith Media; and Adam Popkin, Associate Media Director, Out of Home, Horizon Media. The panel runs from 2:00 PM – 2:55 PM and repeats at three o'clock.

Stephen Freitas

Jean-Luc Decaux

Amy Good

Michel Rivero

Richard C. Sullivan	Wally Kelly	Jack Sullivan	Nancy Fletcher

The OAAA’s 70th Annual OBIE Awards and After-Show Celebration

Wednesday night, the OAAA’s 70th Annual OBIE Awards and After-Show Celebration take over. Experience the exciting new format that includes a Pre-show Reception at 6:30 PM and is sponsored by Van Wagner Outdoor Advertising and features a Maker’s Mark specialty drink. At 7:00 PM, Stephen Freitas, Chief Marketing Officer, Outdoor Advertising Association of America, opens the Award Show. Join OBIE judges Jean-Luc Decaux, Co-Chief Executive Officer, JCDecaux North America; Amy Good, Media Manager, Nestlé Purina PetCare Company; Michel Rivero, Creative/Art Director, MGSCOMM; and Richard C. Sullivan, Founding Principal, Red Square Agency, as we salute the best in out of home creative.

The OBIE After-Show Celebration is sponsored by CBS Outdoor.

The Hall of Fame Award is presented by Wally C. Kelly, President & CEO, CBS Outdoor Americas and Jack Sullivan, Media Director, Starcom USA. The Best of Show Award is presented by Nancy Fletcher, President & CEO, Outdoor Advertising Association of America.

Registration fees for CATCH THE WAVE include tickets to the awards show and celebration.
Event only tickets are also available.

For information about the OBIEs, or about submitting entries, judging or other general information regarding the awards, please visit the OAAA's website at www.oaaa.org

The Fontainebleau

A spectacular blend of Golden Era glamour and modern luxury, today the Fontainebleau Miami Beach reinvents the original vision of legendary architect Morris Lapidus—a stage where everyone plays their unique part. So express yourself in an environment that surrounds you with every kind of pleasure and invites every sort of adventure.

The 22-acre ocean front hotel features signature restaurants by award-winning chefs; two chic nightlife venues; a two-story, 40,000-square-foot spa, expansive pool-scape, and a pristine Atlantic Ocean beach. A landmark since its debut in 1954, the Fontainebleau has been restored and transformed by a team of renowned architects and designers to create the most dynamic destination resort on the eastern seaboard.

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Traffic Audit Bureau for Media Measurement
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Phone: 212.972.8075
Fax: 212.972.8928
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