TAB Out of
Home Ratings are standardized, quantitative and reliable, providing exhaustive demographic
information across the country. Now that TAB Ratings has been unanimously voted
the official currency for out of home measurement, an increasing number of media
thought leaders are endorsing the system's efficacy.
At the heart of this confidence is the breadth and depth of what we report. For
||Number of DMAs covered
||Number of CBSAs covered
||Number of Posters/Junior Posters and Bulletins
||Number of Transit Shelters, Phone Kiosks, Urban and Digital Urban Panels
There's lots of progress and innovation happening in the out of home industry, including
audience measurement. Now, more than ever, you can discover how TAB can help with
your out of home planning and buying - nationally, regionally and locally.
A great place to start is our Market Locator. It will help you identify inventory
by DMA or CBSA, by out of home type, with links to our media partners selling the