NEW YORK– PRLog – Geopath, the not-for-profit organization that generates audience location measurement on behalf of the out of home advertising industry (OOH), announced today that RealityMine joined the membership. RealityMine, a leader in technology solutions for collecting consumer behavior and market research data, is the first official member of a newly created member class, Provider Associates.
Geopath, formerly known as the Traffic Audit Bureau for Media Measurement, recently opened this new member class to welcome organizations that provide data, research, software and technology to its membership.
“The OOH landscape is changing rapidly. New companies are realizing the immense value of the medium and are interested in becoming part of the conversation,” said Geopath President, Kym Frank. “We created this new member class to ensure that we are being inclusive of the entire evolving OOH ecos...