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STANDARDIZED. QUANTITATIVE. RELIABLE.

TAB Out of Home Ratings are standardized, quantitative and reliable, providing exhaustive demographic information across the country. Now that TAB Ratings has been unanimously voted the official currency for out of home measurement, an increasing number of media thought leaders are endorsing the system's efficacy.

At the heart of this confidence is the breadth and depth of what we report. For example:

››  Number of DMAs covered 205
››  Number of CBSAs covered 950
››  Number of Posters/Junior Posters and Bulletins 287,000+
››  Number of Transit Shelters, Phone Kiosks, Urban and Digital Urban Panels 50,000+

There's lots of progress and innovation happening in the out of home industry, including audience measurement. Now, more than ever, you can discover how TAB can help with your out of home planning and buying - nationally, regionally and locally.

A great place to start is our Market Locator. It will help you identify inventory by DMA or CBSA, by out of home type, with links to our media partners selling the inventory.

   


LESSONS LEARNED THROUGH AN EVOLUTION OF OOH RATINGS

At the end of this month, my 12-year term as President and CEO of TAB will come to an end, and so too will one of the most rewarding chapters of my career.

I joined TAB with no experience in Out of Home advertising. After a brief academic career, I spent much of my time working with syndicated research companies and advertising agencies.

Nothing has been more gratifying to me than my work with the members of TAB and the OOH industry. Together, we have built a high quality ratings system from scratch. From the start, it was a collaborative effort with executives of TAB member companies, leading research and software companies, and the TAB staff working to design a ratings system that meets the needs of a medium significantly different from other local media. As I take my exit, I leave you with several lessons I have learned during my tenure -

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