The BIG Picture & BIGger Changes at TAB


For the first time in fifteen years, the entire TAB team was invited to join the audience of OOH advertising professionals for the joint TAB/OAAA Out of Home Media Conference & Expo. This year’s theme was “The BIG Picture.” President Kym Frank announced major changes taking place at TAB and discussed a series of events which led to these changes, including her tour across the country to meet TAB members and an online survey which pulled feedback from over 230 members.


Kym’s findings revealed two areas that needed work for the organization: “1) improving outreach, training, and member services; and 2) enhancing measurement, integration, and technology, so that our OOH measurement and an...

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